Google does not plan to make similar changes to its Android operating system. Facebook has previously warned advertisers that its ad network could become 'ineffective' on Apple's products.
'It will force businesses to turn to subscriptions and other in-app payments for revenue, meaning Apple will profit and many free services will have to start charging or exit the market,' the blog post said. A spokesman for Facebook did not provide further details on the 60% loss to small business, but shared a Facebook blog post and video that asserts the Apple update will force developers to enable in-app purchases to make up for lost revenue.
